Over the past five years, SingleInterface and TATA Motors have built something that goes well beyond a vendor-client relationship — a shared platform, shared data, and a shared understanding of what it takes to drive retail at hyperlocal scale across 2,500+ locations. The results speak to the depth of that partnership: retail share of hyperlocal grown from 13.8% to 26%, CPL reduced by 43%, and ₹49,560 Cr in retail revenue influenced.

The opportunity ahead is equally significant. As EV adoption accelerates, dealer networks expand, and AI reshapes how consumers discover and evaluate vehicles, the next five years will demand even tighter integration between platform, data, and on-ground execution. This is a partnership that is built for that moment — with the groundwork already being put in place.

Five years of location-level performance data is now feeding directly into our AI planning models — and this is a compounding advantage. AI thrives on data, and our proprietary models get sharper for every location with every passing month. The CPL and CPGF improvements already demonstrated are, in part, a product of this. This is the right moment to capitalise on what has been built — not step back from it.

It is in this spirit that this proposal is presented. Despite holding a contracted rate of ₹3,600/location/month with a 10% annual increment clause, SingleInterface has not sought a revision to platform fees — nor allowed payment delays or commercial gaps to affect the quality or continuity of service delivery. We have taken a long view. This proposal is built on the same philosophy: a structure that reflects the value already created, expands what is delivered, and positions both organisations for the scale and efficiency that #2030 demands.

May 2026 pilot pause — 184 locations paused for 10–11 days across PV and EV. At just 7.3% of the network, here is what it cost.